According to web development agencies, part of creating a professional website is to make sure that it will have the things necessary to drive as much traffic to it as possible.
If you want to know how you can do that, then here are some design trends that you should definitely watch out for in 2018:
The First Step is to Cater to the Mobile Crowd
So, you want to create a website and you want to have as many visitors as possible in a short amount of time. That can be done with the use of SEO, however, there are also some things that you need to do on your website.
For example, catering to the mobile crowd will surely get you more clicks (or in this case, taps). This is because if your website is mobile-friendly and it looks absolutely amazing on a smaller screen, then more and more people are going to love it.
Another reason why you want to make your site more mobile-friendly is that Google is actually awarding web pages that cater to the said audience. So, make it a point to make it friendly no matter which platforms a person uses to access your site.
Micro-Interactions Are Trendy
Social media sites have been around for many years, but there are still many people who are using the platform. That is because they can communicate with their loved ones in just about any part of the world; so long as there is an internet connection.
People are eager to share their stories and they can now react to different posts and comments by using what is known as a micro-interaction.
One great example of this is the use of different emojis or emoticons. These cute icons can help convey how a person is feeling at any given moment.
The reason why this is popular is that a person need not say anything; they just select the appropriate icon and the other person will get the gist.
So, if you’re looking to improve your site, be sure to incorporate micro-interactions into the mix.
Advanced Scrolling Animations
Modern websites implement an advanced scrolling mechanism where a user scrolls down the screen and interactive animations start playing in the background.
This has been known to increase user engagement and it will keep them entertained so long as they are on your website.
The Rise of SVGs
SVG or popularly known as Scalable Vector Graphics is actually not new. However, recently they’ve been on the rise because of the fact that it scales well no matter if you zoom in or out.
Normal images or PNG files are made entirely of pixels and when you zoom at a particular percentage, the image can get distorted and not nice to see.
SVGs, on the other hand, does not have this problem. In fact, it loads much faster than its counterparts and is definitely something that you should implement on your site for better image performance.
Create Progressive Web Apps
Seamless integration between both the web and the app interface is something that is gaining in popularity and if you can pull it off, you’re going to get more traffic for your site.
Look at websites like Medium and Amazon. Both have an app and a website and both of them are integrated so well that a person can just use either platform to get things done.
