So, you’ve finally put up your own online store such as ecommerce website development and you’re pretty sure that you’ve got all of the bases covered- at least on how to run your store that is. However, there is still one thing that you might have missed out on- how to attract customers.
A shop or a business can only flourish if people would continuously buy products from you and that is why the scope of this article would be to give you some time-tested tips to help you attract more customers to your online store.
Create a Sale
What’s the surest thing that will attract more customers? Having a sale, of course! People want to spend their money and they want to maximize it and the only way for them to do so is to wait for promos and sales to happen.
Typically, you want to hold a sale on the weekends since this will be the time where people can go online and shop for something at their leisure.
You also want to implement this at 9 AM to ensure that people will have a lot of energy to peruse your online shop.
People always want to get freebies. Back in the day, I was searching the internet for a good protective case for my mobile phone. I found this shop and I ordered it and it was delivered to my doorstep just after two days.
But, that was not the surprising part. The surprising part is that the store gave me a free screen protector as well. Even though I was originally planning to get one anyway, I was glad that it was shipped for free as well.
That being said, if you were to give free samples to your customers, you should expect that more people will go to your store as well.
Write Blog Posts
Every online store should have a blog section where you can post relevant content about the products that you sell. When you do this, it builds your shop’s credibility and more people should get attracted to your store than anywhere else.
If you base it on statistics, 60% of consumers have a positive experience when they see that the online store is eager to put out amazing content that talks about their products more than stores that are just, well, stores.
Use Targeted Ads
When you watch your TV, you will usually see ads that you really do not care about. Targeted ads are advertisements that can only be seen by your target demographic.
I know that this will require additional costs, but if you care to implement it, you will be sure to gain a larger audience and, therefore, gain more customers in the process.
Go to Social Media
Social media has become a huge presence in this day and age and it should come as no surprise that you should look into the platform and utilize it as well.
In fact, 93% of buyers are influenced heavily by social media, so why not go there and participate where your customers are, right?
Give Something on the First Purchase
As a promotional service, you may want to think about incentivizing the first purchase. Perhaps adding a free shipping service can really entice your customers to buy from you.