At this day and age, people turn to the online world to look for the specific products and services they need. If you are a business owner, you must optimize your e-commerce store land new loyal buyers.
Below are different SEO best practices for online businesses and also for online marketing services in Malaysia, that you must know to get the attention of your target audience.
Make sure to craft title tags meticulously. This information is crucial on search results. It can develop clickable headlines and titles, and increases the organic click-through rate by getting the attention of clients who are looking for specific products and services.
2.Meta Description Tags
Meta description tags are HTML codes that can help you explain your page content to different users on all search engines. However, unlike the title tag, it is impossible to click your meta description text.
Incorporating keywords in your metadata is good, but it won’t really improve your SEO strategy. You can improve your click-through rate through this, but it can take plenty of testing and good copywriting.
3.Search-Engine Friendly URLs
If you want to gain more online presence, you need to make sure that your URLs are search engine friendly. Poor URL structures are confusing for many users, so Google and other search engines prefer the appearance of absolute URLs.
When crafting your website URL, take note of the following:
- Incorporate your primary keyword in your URL.
- Keep your URL clean and short.
4.Product and Category Content
Content is definitely king of the digital landscape. Coming up with compelling writings can help improve brand awareness, and generate new sales and leads for the products. Remember, in producing e-commerce web content, there is no need to write lengthy materials.
Just keep your product descriptions short and informative. This allows your potential customer to understand what you are selling without reading the entire article.
Schema, also recognized as rich snippets, can appear a bit complicated for a new online website. These are results features that display your schema or structured data in an organized experience. They communicate the details about your products and services, such as reviews, pricing and images.
Google read these data, and showcase it on the search results. It adds more depth and retail to the usual meta descriptions.
E-Commerce Conversion Rate Optimization
Conversion rate optimization is a crucial step for utilizing the traffic you got from the organic search. Implementing an efficient SEO strategy is your first step. After that, you have to make sure that that traffic purchases from you. Remember, when it comes to online stores, cart abandonment rates can be really high.
Follow these best practices to ensure that you can successfully convert your organic traffic:
1.Navigation. Give simpler, fewer options to look for products and services. Too much options can result to friction.
2.Site Speed. Improve your website speed for ease of use.
3.Simplify the layout of checkout pages, and focus on value. Address the pain points of your consumers to avoid high cart abandonment rates.
Choose the Right E-Commerce Platform For You
Your SEO strategy can greatly contribute to your e-commerce success. A better website ranking, informative product pages and compelling content can give you more organic traffic. Apart from that, it can help you strengthen brand awareness, and drive in new sales.