Now that it is possible to get information by just clicking through search engines, public libraries are also becoming less popular especially among young people. If you love books and want to encourage your community to visit the library, you can use social media to promote it. Here are ways you can spread the word about your public library on social media platforms:
1. Set your goals.
For you to establish a good social media campaign, it’s important that you know where you are going. This is the importance of creating a plan. Write down your goals as well as your objectives, then you can start marketing via social media.
2. Start with a single channel.
Isn’t it exciting to join all of these platforms we see on the Internet? Before you grow on many networks, you have to establish yourself on a single platform first. It allows you to get a hang of things before reaching to a larger audience.
3. Follow a schedule in posting your content.
Keep an editorial calendar to organize everything. This is a way of making sure that you are able to produce content on a regular basis.
4. Create engagement within your community.
Look for ways you can get an engagement from your followers. When it comes to books, people are always on the lookout for titles to read next. You can also create an interesting video regarding the books that people can get access to when they visit your library.
5. Follow pages related to your community.
As the library of your locality, it helps that you know what’s going on in the community itself. By doing this, you are increasing your chances of getting noticed by the people in your locality.
6. Consider the timing of your posts.
The right time to share your content does matter. Take a look at your insights page because it gives you an idea of the hours when your followers are most active on social media.
7. Be in line with your goals for every move you make.
For every action created, make sure that they are closely related to your objectives. When you tweet or just share something using your page, ask yourself first if they are in parallel with your goals.
8. Keep your followers interested with varied content.
People naturally want variety. Don’t limit yourself to just sharing news and information. Try to be extra creative when creating different types of content that your followers will love.
9. Look for trends in your community using hashtags.
Searching for the trending stuff in your niche is a lot easier than ever now that hashtags exist. Use #LibraryTips to get specific and practical information dedicated to public libraries.
10. Keep your posts concise.
Last but not least, avoid sharing very lengthy posts. Not everyone has the time to read it from top to bottom. So keep them concise, especially if you are promoting on Twitter where the character count is limited.
To add to these tips, don’t forget to join programs that help public libraries connect to their communities. LibraryAware, which is a project of EBSCO, comes with tools that make it easy to create posts for your social media accounts.