Google has always been in constant conflict with SEO processes. One of the subjects that is being hurled at search engine optimization is link building.
According to Google, making links for web pages is against its webmaster guidelines. Moreover, those links being created are not regarded as “quality.” It appears that Google is considering link building as spamming. Thus, website seo services experts should be aware of this kind of matter.
So, if you are “making” website links, it automatically means that you are violating the webmaster guidelines of Google. But there is a question that needs to be answered. What does “making” links mean?
It is possible that they are referring to those professionals who create websites, and participate in so-called PBNs (personal blog networks). There, the website links are not really earned. They are created by a specific person merely for SEO purposes.
If you happen to control that specific property where the website link is given, then, it is possible that you are violating the rules.
This only opens doors to more questions. Linking between properties, and the entire process of link building has been a standard search engine optimization practice for a long time now. It is even considered as a ranking factor. What then is the difference between earning links, and “making” links?
Is Google okay with purchasing links?
It has been communicated that Google professionals are okay with purchasing links, as long as they are no followed. Most people in the SEO community recognize this.
How about backlinks, text mentions and word counts?
This another issue revolves around anchor text mentions, ideal word count and backlink. It has been communicated by Google professionals that none of these metrics represent quality content. This is no longer a surprise to veteran SEO people. It’s no secret that individuals who strive to achieve an “ideal” word count, anchor text mentions or any other hard metric is doing something wrong.
Digital Professionals Have the Hardest Jobs in SEO
We all know that communicating effectively is difficult. This becomes even more obvious in this issue with Google professionals. When you are in this field, you need to choose the right words to communicate the right essence to the audience. Context is crucial, most especially in the grounds of SEO and digital marketing.
It is the duty of digital professionals to explain SEO myths. They need to work hard, and understand what giant companies like Google is trying to communicate. Effective communication is challenging, whether you are on the receiving or sending end.
It is not really Google’s obligation to communicate with the search engine community. Google is a reputable company, but its guidelines are not, in every way, commandments. We just need to be aware of the context of every message.